The People’s Collection is using (with some modifications) the licence developed by the Creative Archive Licence Group, including the BBC, the British Film Institute (BFI). Channel 4, the Open University, Teachers TV, Museum and Library Archive (MLA) and ITN Source.
For further information on the Creative Licence, see
The Creative Archive Licence is a single, shared user licence scheme for downloading moving images, audio and stills and it applies strict, non-commercial rules for its use.
The main change from the original Creative Archive Licence is that most of the images on the People’s Collection (except those provided by the BBC) are available to internet users throughout the world. There are however some exceptions to this, but those images are clearly marked.
As a legal document the full licence is quite lengthy, so the Creative Archive Licence Group produced some basic rules to explain quickly how the licence works.
Summary of the rules
The 4 basic rules in brief
Basically, there are four main rules that you need to know and agree to in order to be able to use material on the People’s Collection. Please note that this summary is not a replacement for the Creative Archive Licence but an effort to introduce the key concepts.
Anything you create using the available content must be for your own non-commercial use. This means that you can share it freely with family and friends and use the content for educational purposes. You may not, however, sell or profit financially in any way from the use of the content. For example, artists can't charge admission fees to exhibit work they've produced with the content.
You are welcome to share the works (we call them 'Derivative Works') you produce with this content. If you do want to share your Derivative Works, please make sure you do so under the terms of the Creative Archive License, and make sure you 'credit' (see below) all creators and contributors whose content is included in the Derivative Works.
3. Crediting (Attribution)
This is your chance to make sure everyone knows what you've done, but you also need to make sure that others who have contributed to a work (a Derivative Work) are credited too.
4. No Endorsement and No derogatory use
We want you to get creative with the content we’ve made available for you but please don't use it for endorsement, campaigning, defamatory or derogatory purposes. Whilst faith-based organisations may use the content for resource and teaching purposes they must take care not to breach the requirements of ‘No Endorsement’ as set out in the terms of the License. Equally, Educational Establishments may showcase uses of the content within the school environment but may not use the content to promote the school or college (e.g. on a school website). The bottom line is, don't use the content to promote political or charitable organisations or for campaigning or promotional purposes, and remember to treat others and their work in the way that you'd expect them to treat you and your work with respect.
The Full Licence
This is the full licence. It is a legal document.
This Creative Archive Licence enables You to use and distribute Works in the ways and on the terms set out in this Licence. Use of the Work by You will be treated as acceptance of this Licence.
All capitalised terms are defined in Clause 1 below. The singular includes the plural and vice versa, unless the context otherwise requires.
This Licence is between:
'the Licensor' the entity offering the Work under the terms and conditions of this Licence
'You' (a private individual or member of an educational establishment)
agree as follows:
"Credit/Crediting" (Attribution) means acknowledging the Original Authors and/or Licensors of any Works and/or Derivative Work that You Share;
"Derivative Work" means any work created by the editing, adaptation or translation of the Work in any media or any work made up of a number of separate works in which the Work is included in its entirety in unmodified form;
"Licence" means this Creative Archive Licence;
"Logo" means the Creative Archive Licence logo attached to or incorporated in the Work;
"No-Endorsement" means that You must not use the Work and/or Derivative Work in any way that would suggest or imply the Licensor's support, association or approval;
"Non-Commercial" means personal use or use for educational purposes within any educational establishment listed in Annexe A, but excludes any commercial use (including professional, political or promotional uses);
"Original Author" means the individual (or entity) who created the Work and who should always be Credited.
"Share" means to communicate or make available to other members of the public by publishing, distributing, performing or other means of dissemination;
"Share-Alike" means Sharing the Work and/or Derivative Work under the same terms and conditions as granted to You under this Licence;
"Work" means the work protected by copyright which is offered under the terms of this Licence;
2. Grant of Licence
2.1 The Licensor hereby grants to You a Non-Commercial, No-Endorsement, payment-free, non-exclusive licence within the United Kingdom for the duration of copyright in the Work to copy and/or Share the Work and/or create, copy and/or Share Derivative Works on any platform in any media.
2.2 HOWEVER the licence granted in Clause 2.1 is provided to You only if You:
2.2.1. make reference to this Licence (by URL/URI, spoken word or as appropriate to the media used) on all copies of the Work and/or Derivative Works Shared by You and keep intact all notices that refer to this Licence;
2.2.2. share the Work and/or any Derivative Work only under the terms of this Licence (i.e. Share-Alike);
2.2.3 do not impose any terms and/or any digital rights management technology on the Work and/or Derivative Work that alter or restrict the terms of this Licence or any rights granted under it;
2.2.4. credit (attribute) the Original Author and/or Licensor(s) in a manner appropriate to the media used;
2.2.5. do not use the Work (which includes any underlying contributions to the work) and/or any Derivative Work for any illegal, derogatory or otherwise offensive purpose or through the use of the Work or any Derivative Work bring the Licensor's (or underlying rights owners') reputation into disrepute;
2.2.6 keep this Licence intact and unaltered and including all notices, that refer to this Licence.
2.2.7 attach the Logo to any Work or Derivative Work you Share under the terms of this Licence to identify the source of the Work and/or Derivative Work and in order to demonstrate your agreement with the Licence terms. The Logo may not be altered or distorted in any way or used for any other purpose.
2.3 Each time You Share the Work and/or Derivative Work, the Licensor(s) offer to the recipient a Share-Alike licence to the Work provided the recipient complies with the terms of this Licence in respect of the Work and the Work as incorporated in the Derivative Work.
2.4 This Licence does not affect any rights that You may have under any applicable law, including fair dealing or any other exception to copyright infringement.
3. Warranties and Disclaimer
3.1 The Licensor warrants that the Licensor is either the Original Author or has secured all rights in the Work necessary to grant this Licence in respect of the Work to you and that it has the right to grant permission to use the Logo as set out in this Licence.
3.2 Except as expressly stated in Clause 3.1 the Licensor provides no other warranty, express or implied, in respect of the Work.
4. Limit of Liability
4.1 Subject to any liability which may not be excluded or limited by law and/or any liability that You may incur to a third party resulting from a breach by the Licensor of its warranty in Clause 3.1 above, the Licensor shall not be liable and hereby expressly excludes any and all liability for loss or damage howsoever and whenever caused to You or by You.
5.1 The rights granted to You under this Licence shall terminate automatically upon any breach by You of the terms of this Licence. Individuals or entities who have received Derivative Works from You under this Licence, however, will not have their licences terminated provided such individuals or entities remain in full compliance with these Licence terms.
6.1 If any provision of this Licence is held to be invalid or unenforceable, it shall not affect the validity or enforceability of the remainder of the terms of this Licence.
6.2 This Licence constitutes the entire agreement between the parties with respect to the Work licensed here. There are no understandings, agreements or representations with respect to the Work not specified here. The Licensor shall not be bound by any additional provisions that may appear in any communication from You.
6.3 A person who is not a party to this Licence will have no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
6.4 The Licensor reserves the right to change the terms of this Licence at any time. Any changes that the Licensor considers at its discretion significantly alter the terms of the Licence, shall be notified to You.
6.5 This Licence shall be governed by the laws of England and Wales and the parties irrevocably submit to the exclusive jurisdiction of the English Courts.
For the purposes of this Licence, an educational establishment shall mean:
- those bodies set out under S174 of the Copyright Designs and Patents Act 1988, which include schools, universities, higher education colleges and colleges of further education
- museums, libraries and archives